About Me

Spyros Kyriakides – Current CV 2026

Google Ads Specialist & Performance Marketer

Email: spykyriads@gmail.com| Phone: 0035799213801 | Location: Nicosia, Cyprus

Portfolio: www.spyroskmarketing.com | LinkedIn: https://www.linkedin.com/in/spyros-k-7388b082/

PROFESSIONAL SUMMARY

Google Ads Specialist with 10+ years of continuous experience driving profitable growth across Search, Performance Max, Display, and Video campaigns. Proven track record managing client budgets for agencies and direct clients, specializing in full-funnel strategy, conversion tracking (GTM, GA4), and Smart Bidding optimization. Adept at turning analytics into actionable strategies that scale ROAS and lower acquisition costs.

CORE COMPETENCIES & TECHNICAL PROFICIENCY

·        Campaign Management: Google Search, Performance Max (PMax), Display, Google Shopping, YouTube/Video

·        Tracking & Measurement: Google Tag Manager (GTM), Google Analytics 4 (GA4)

·        Optimization & Strategy: Smart Bidding Frameworks, Keyword Expansion & Negative Mapping, Audience Remarketing, Landing Page A/B Testing, Quality Score Optimization.

·        Tools & Analytics: Google Ads Editor, Optmyzr, Client Reporting & Campaign Audits.

PROFESSIONAL EXPERIENCE

Google Ads Contractor / Specialist | Savvy Search Marketing https://savvysearchmarketing.com

2015 – Present

·        Architect, launch, and optimize high-ROI Google Ads campaigns across diverse industry verticals, consistently exceeding target KPIs and performance benchmarks.

·        Implement analytics setups using GTM and GA4 to ensure accurate conversion attribution and reliable data feeding into automated bidding strategies.

·        Conduct comprehensive account audits to eliminate wasted spend, refine search intent targeting, and restructure underperforming accounts.

·        Deliver transparent client reporting, translating complex account data into strategic growth recommendations.

Freelance Google Ads Consultant & Specialist | www.spyroskmarketing.com

2020 – Present

·        Provide end-to-end performance marketing services, audit accounts, and build custom paid search strategies for private business clients.

·        Build full conversion tracking infrastructures (custom event tracking, call tracking, goal funnels) to maximize account transparency and bidding efficiency.

·        Design dynamic search and remarketing campaigns tailored to specific buyer journeys, resulting in lower Cost Per Lead (CPL) and higher conversion rates.

CERTIFICATIONS

·        Google Ads Search Certification | Google