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Mark Armstrong Marketing Manager / Consultant

About Me

I’m a freelance marketing consultant with over ten years experience in marketing and communications across both the private sector and the charity sector.

I’ll write a bit about my experience below, but as a summary: if you need someone for strategic planning, promotion and marketing, writing, digital and social or project management, I can help.

In that time I have:

 

  • Led multi-disciplinary teams to produce bespoke, award-winning multichannel campaigns
  • Helped a membership organisation grow their member numbers from approx. 6000 members to +11,000
  • Marketed an events schedule with 100+ events in a year, with a cumulative total of 100% target attendance
  • Helped lead internal change with digital transformations (CRM and CMS; front and back end of websites) and brand identity (rebranding and user journeys)

My main strengths lie across strategy and copy writing, but I have also been responsible for helping to produce:

 

  • Large scale events (700+ people with an event app and branding)
  • Digital marketing campaigns (email and social)
  • Front end websites with user journeys, content and design
  • Filming and interviewing for testimonials, and much more.

 

It should be noted that I am not a designer. I have some design experience and can produce light assets, but I have a range of contacts to work alongside when it
comes to more in-depth physical production and animation.

Ultimately if you need someone for strategic planning, promotion and marketing, or project management, I can offer value to your organisation.

An example of my work can be found on my website: Pinkbadgermarketing.com

Experience

  • Marketing Consultant

    October 2022 - Ongoing

    Highlights include:

    Growing individual membership from approx. 6,000 to over 11,000 in 3 years

    Managing a yearly event schedule of +100 events while achieving target attendance

    Managing the website and co-leading the CMS and CRM digital transformation

    Co-leading +700 people events with marketing, branding and an event app

    Undertaking the brand refresh

  • Account Director

    November 2018 - June 2022

    Highlights include:

    Producing award-winning disease awareness and product campaigns

    Campaign localisation across UK, Germany, Italy, Austria and Switzerland

    Working with patients and doctors to produce educational content and videos

    Producing awareness and brand strategy for a wide variety of disease areas