
Hey there! 👋🏻
I’m Alena.
I’m a product designer with 4+ years of experience in fintech and e-commerce across international markets (EU, MENA). Worked in the B2B segment with enterprise and big-tech clients including Sber, Raiffeisen, Kaspersky, and others.
Designed an ecosystem of internal tools (CRM, audit, reporting) and a B2B portal for enterprise clients (Sber, Raiffeisen, Kaspersky). Focused on simplifying request submission flows and optimizing daily, data-heavy interfaces for internal teams.
Impact: 30% fewer support requests due to a more intuitive portal; 25% faster reporting completion; reduced CRM data-entry errors.
Owned the embedded calculator track. Evolved the design system (components and guidelines, WCAG-compliant accessibility). Built dashboards and structured complex data for the analytics team.
Impact: 18% fewer order placement errors; streamlined analytics;
20% faster delivery of similar layouts through reusable components.
Designed the courier app (onboarding, order acceptance, incentives) and delivery flows for B2C and B2B clients. Contributed to experiments on supply-demand balance.
Impact: −30% time from courier signup to first order; +12% order acceptance rate after incentive redesign; −15% courier shortage during peak hours.