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Alena Sergeenko UX UI Design

About Me

Hey there! 👋🏻
I’m Alena.

I am a UX/UI designer based in Cyprus with experience in developing restaurant concepts, designing menus, crafting marketing strategies, conducting market analysis and creating visual concepts for a B2B and B2C products. I am open to freelance collaborations and considering permanent employment opportunities.

 

Portfolio

Education

  • Bachelor of Design at RSUH, Russia

    2019-2023

    Completed the program with outstanding grades, averaging 4.8 out of 5.0. Developed and successfully defended a diploma project recognized for its innovative approach. Won awards for design projects and competitions. Completed internship at a leading design studio, gaining valuable experience in UX/UI design.

  • Bachelor of Hospitality management at CCCU, Cyprus

    2021-2024

    Graduated with high honors, averaging 4.5 out of 5.0. Organized and executed successful projects and events in hospitality and tourism, receiving commendations from clients and management.
    Gained experience in hotel operations, guest relations, and customer service, enriching professional expertise in the industry.

Experience

  • Product designer

    August 2023 - Present

    – Spearheaded the redesign of the company’s property listing website, resulting in a 30% increase in user engagement and a 25% rise in conversion rates within the first six months.
    – Led a cross-functional team to develop and launch a mobile app for property search, resulting in a 40% increase in app downloads and a 20% increase in user retention within the first quarter.
    – Implemented A/B testing strategies for property listing layouts, resulting in a 15% improvement in click-through rates and a 20% decrease in bounce rates.
    – Conducted user research and usability testing to optimize the property search interface, leading to a 25% reduction in search time and a 30% increase in user satisfaction scores.
    – Collaborated with marketing team to develop and implement targeted email campaigns, resulting in a 20% increase in property inquiries and a 15% increase in property viewings year-over-year.

  • UX UI Designer

    September 2023 - January 2024

    – Successfully redesigned the company’s customer portal, resulting in a 40% increase in user satisfaction scores and a 25% decrease in customer support inquiries within the first three months.
    – Led the development of a mobile application for energy consumption tracking, which led to a 30% increase in app downloads and a 20% increase in daily active users within the first month post-launch.
    – Implemented usability improvements to the billing system interface, resulting in a 20% reduction in payment errors and a 15% increase in on-time payments.
    – Conducted extensive user research and analysis to identify pain points in the energy consumption reporting process, leading to a 35% reduction in average task completion time and a 25% increase in data accuracy.
    – Collaborated with cross-functional teams to integrate gamification elements into the energy-saving tips section of the company website, resulting in a 25% increase in user engagement and a 20% increase in repeat website visits.

  • Freelance

    December 2020 - Present

    – Successfully redesigned the factory’s webpage, resulting in a 50% increase in user engagement and a 40% decrease in bounce rates within the first month post-launch.
    – Developed a landing page for hiking tours, which led to a 60% increase in tour bookings and a 45% increase in website traffic within the first three months.
    – Conducted branding analysis and development for a café, resulting in a 30% increase in customer footfall and a 25% increase in social media engagement within the first quarter.
    – Created branding assets for a hotel, leading to a 40% increase in online reservations and a 35% improvement in customer satisfaction ratings.
    – Implemented user-centered design principles for all projects, resulting in an average customer satisfaction rating of 4.8 out of 5 stars and a 95% client retention rate.